Start with the right dimensions
A 4000-pixel-wide photo is often unnecessary for a page that displays it at 1200 pixels. Resize the image to a practical display size first, then compress it. This usually saves more space than aggressive quality reduction alone.
Choose the right format
JPEG is a good choice for photographs with many colors. PNG is useful for graphics, screenshots and images that need transparency. WebP can provide a useful balance of quality and size for websites when your publishing workflow supports it.
Compress gradually
Make a moderate compression pass and inspect the result at normal viewing size. Watch especially for blocky edges, halos around text and loss of fine detail. Keeping the original file lets you try again without repeatedly recompressing the same image.
Use a browser-based workflow
For occasional jobs, a focused image compressor is often quicker than opening a full editor. SmartToolz image tools are designed for common conversion and optimization tasks directly in a modern browser.
Quick checklist
- Resize oversized images before compression.
- Use JPEG for most photos and PNG when transparency or crisp graphics matter.
- Compare the compressed image at normal viewing size.
- Keep an original copy for future edits.
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